Jeni’s X Postmates
A match made in ice cream heaven
Most people can all agree on a universal love for ice cream.
So what sets Jeni’s Splendid Ice Creams apart from the other ice cream conglomerates we all know and adore? Postmates chatted with Ryan Morgan, Jeni’s Experience Leader to get the inside scoop on this one-of-a-kind shop.
According to Morgan, Jeni: the founder of Jeni’s Splendid Ice Creams arguably sparked the artisan ice cream movement and has since perfected the craft of making unique flavors ranging from Brambleberry Crisp to Thai Curry Pumpkin and Salted Caramel.
“Jeni started making ice cream in 1996 and has spent the last 20 years perfecting her craft. She founded Jeni’s in 2002. Her ‘ahead-of-the-trend vision’ — using whole ingredients and dairy from grass-pastured cows, rather than synthetic flavorings and commodity ice cream mix — coupled with inspired flavors, kicked off the artisan ice cream movement more than a decade before it would become a top food trend.”
True to form, Jeni was also ahead of the on-demand delivery trend.
“We’ve been delivering our ice cream across the country since 2004 — packing pints on dry ice, in insulated coolers, inside cardboard boxes, and shipping them via FedEx. Today however, our partnership with Postmates has enabled us to offer on-demand delivery in every major market where we have a scoop shop, helping us to serve our customers better — giving them what they want, exactly when they want it.”
When asked how the switch from FedEx to Postmates has directly impacted sales, Jeni’s called out one of their LA-based locations:
“ Our Los Feliz shop has been killing it. Since we launched on the platform at the end of July, pint sales through Postmates at that location have accounted for 29% of pint sales, driving a 40% increase in pint sales at the shop. We’re opening a second LA location this fall, in Venice, and are going to be fulfilling orders for on-demand delivery through Postmates on day one.”
On-demand delivery through Postmates though has not just impacted sales, it also impacted Jeni’s vision for what’s to come:
“Every new scoop shop that we open from here on out will be fulfilling on-demand orders. We’re taking a close look at the activity of couriers coming in and out and whether or not it has any impact on the customer experience. None of our current locations were designed with fulfilling online or on-demand orders in mind. I’d like us to start designing shop experiences that plan for that.”
Jeni’s is currently available via Postmates in these locations: