GOODSUGAR - 69th & 3rd

What makes our smoothies different in NYC? We use 100% organic produce, fresh house-made almond milk (never boxed), and premium superfoods like açaí and raw cacao. No additives, no shortcuts, and never a single-use plastic cup. Just pure, clean, insanely good smoothies.

protein myths, carb confusion, blah blah.
truth is, you don’t need to worship protein shakes or fear carbs. if you’re eating ripe, organic fruit and fresh veggies, you’re good, how much depends on your health, diet, and hustle level. clean carbs fuel life. refined sugar? garbage. and in case you missed it: the carbohydrate police retired back in the early 2000s. enjoy your fruit.

juice isn’t a trend, it’s a covenant.
15 years back we watched juice companies rise and sink like ships at sea, farewell, fallen journeymen. they broke the juiceman’s doctrine, the oath: only organic produce, no plasticizers, never pressure-pasteurize, always heal with the nectar. we kept the covenant, the one written in the lost scrolls. stay tuned… the saga continues.

ginger + turmeric = instant ignition.
these two heavy hitters don’t just wake up your body, they flip a switch in your chemistry and light up your consciousness. one shot, and you feel the shift.

coffee’s a paradox—high-speed stimulant that somehow relaxes. it tones the nervous system, stirs the senses, and gives us a mindful pause. organic beans, cold brew, house-made almond milks, this category is finally dialed in, and we nailed it.

calories? yes. energy? yes. junk? never. moderation is the move, food is fuel, nothing more. eat anxious and you poison the meal, so clear your head first. gratitude, breath, then bite. this vibe was l.a. now it’s finally hitting nyc.

made in-house with organic nuts + clean ingredients. every item is gluten-free, sweetened only with mineral-rich maple syrup, the pure, healthy, magnificent darling of the kitchen.

At goodsugar, everything we make is delicious and healthy—or as the French would say, délicieux et sain. In Italy, they’d call it delizioso e salutare, and in Spain, delicioso y saludable. Our German friends might say it's lecker und gesund, while in Japan, they'd smile and say おいしくて健康的 (oishikute kenkō-teki). Over in Israel, it's טעים ובריא (ta'im u'bari), and in Hindi, it's स्वादिष्ट और स्वास्थ्यवर्धक (swadisht aur svaasthyavardhak). No matter the language, the message is the same: this stuff tastes good and feels even better.

the salad assembly line had its heyday—and it’s over. too much labor, not enough love for the details. scaling only works if you cut corners and serve the undiscerning: non-organic, refined junk that sat on shelves, processed a dozen times. we keep it small, we keep it real. bros, sisters, this is salad with soul.

soups are like life, lots of ingredients, heat, and a little luck. what am i even saying? anyone still reading? hey. point is, our soups are cosmic. recipes smuggled in from a galaxy far, far away… but still outside our non-compete zone.

i remember the day my ex-partner dreamed up soup in a jar, big moment for the food game, even bigger win for the guest. vegan soups, every season, every day. fuel for better health, stronger abs, and clean living, one jar at a time.

this bakery is so important to the world, to climate, to future generations, to your mood. Eat with moderation, deliberation, concentration, meditation, hydration, jubilation, flirtation, salivation.

dubai chocolate who? we flipped it—vegan chocolate that’s smooth, not bitter, no dairy, no refined sugar, not even coconut sugar. just maple syrup, loaded with minerals + antioxidants. pure delicious. now all we need is a bigger tempering machine and we’ll be rich💰!

Introducing the original juice cleanse, crafted by the founders of goodsugar and Juice Press, and supported by countless success stories. A juice cleanse is a simple, effective way to nourish your body while avoiding common dietary pitfalls, encouraging overall system detoxification. Beyond the physical benefits, it’s about embracing a liquid form of breakfast, lunch, and dinner, packed with the nutrients your body craves. The goal of a juice cleanse is to ease digestion, calm the mind, and activate the parasympathetic nervous system. Short-term fasting through juice cleanses can lead to transformative results. While some may doubt its benefits, consider how it compares to a typical indulgent meal. Juice cleansing is accessible and offers a surge of essential macro and micronutrients. Though it may seem costly, the benefits outweigh the expense. After just a day or two of not chewing, you'll notice a shift in habits and mindset.