The New Balance 740 "Concord Grape/Purple Fuchsia/Sun Glow/Firefly" Unisex Shoe revives its 2000s daily runner roots with an open knit mesh upper, segmented midsole and streamlined silhouette. This longtime fan favorite returns from the archives, poised to inspire a new generation while enduring heavy miles with durable construction.Two-tone color mesh and angular overlays create a unique visual identity within the Concord Grape, Purple Fuchsia, Sun Glow and Firefly palette. This design delivers performance and visual impact, making each step feel dynamic and assured. ABZORB Midsole: Absorbs every impact in daily activity with advanced cushioning and compression resistance.Molded TPU 'N' Logo: Showcases a crisp, durable emblem that reinforces the shoe’s iconic heritage.Reflective Accents: Highlight key overlays to boost visibility under low light conditions. • Color: Purple/orange • Size: M 9 / W 10.5 • unisex

The New Balance 740 "Concord Grape/Purple Fuchsia/Sun Glow/Firefly" Unisex Shoe revives its 2000s daily runner roots with an open knit mesh upper, segmented midsole and streamlined silhouette. This longtime fan favorite returns from the archives, poised to inspire a new generation while enduring heavy miles with durable construction.Two-tone color mesh and angular overlays create a unique visual identity within the Concord Grape, Purple Fuchsia, Sun Glow and Firefly palette. This design delivers performance and visual impact, making each step feel dynamic and assured. ABZORB Midsole: Absorbs every impact in daily activity with advanced cushioning and compression resistance.Molded TPU 'N' Logo: Showcases a crisp, durable emblem that reinforces the shoe’s iconic heritage.Reflective Accents: Highlight key overlays to boost visibility under low light conditions. • Color: Purple/orange • Size: M 9 / W 10.5 • unisex