Discover your best blonde with new WELLA color charm Permanent Crème Toners. From the creators of the #1 permanent toner in the US, these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage. With a selection of 4 icy blonde tones and 4 pastel blonde tones, you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end. WELLA color charm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by Nielsen IQ‘s Scan track Service for Permanent Toner Protection Treatments segment, Total U.S.AOC and Sally Beauty Total Omni market, according to the Nielsen IQ syndicated product hierarchy. WELLA color charm lightener + permanent toner vs. lightener alone • Color: T69 pearl gray • Size: 2

Discover your best blonde with new WELLA color charm Permanent Crème Toners. From the creators of the #1 permanent toner in the US, these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage. With a selection of 4 icy blonde tones and 4 pastel blonde tones, you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end. WELLA color charm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by Nielsen IQ‘s Scan track Service for Permanent Toner Protection Treatments segment, Total U.S.AOC and Sally Beauty Total Omni market, according to the Nielsen IQ syndicated product hierarchy. WELLA color charm lightener + permanent toner vs. lightener alone • Color: T69 pearl gray • Size: 2