Experience a new world of hair color with the professional, vegan solution for gorgeous, radiant hair that’s fueled by Good. Clean. Fun. Whether you’re new to coloring your hair or a seasoned pro, our permanent hair color provides salon quality results at home that last up to 8 weeks. Covers roots and grays in under an hour…94% of women who tried it agree that the gray coverage is impeccable! The liqui-crème formula is infused with our signature Triple Plant-Milk blend of nourishing Coconut Milk, Tahitian Palm Milk and Orchid Milk for high-performance conditioning and brilliant shine. It’s gentle on the hair and scalp and adds rich, vibrant dimension to hair color. Better Natured Permanent Hair Color shades range between 87%-92% naturally-derived, depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. • Color: 4vv medium intense violet • Size: 2

Experience a new world of hair color with the professional, vegan solution for gorgeous, radiant hair that’s fueled by Good. Clean. Fun. Whether you’re new to coloring your hair or a seasoned pro, our permanent hair color provides salon quality results at home that last up to 8 weeks. Covers roots and grays in under an hour…94% of women who tried it agree that the gray coverage is impeccable! The liqui-crème formula is infused with our signature Triple Plant-Milk blend of nourishing Coconut Milk, Tahitian Palm Milk and Orchid Milk for high-performance conditioning and brilliant shine. It’s gentle on the hair and scalp and adds rich, vibrant dimension to hair color. Better Natured Permanent Hair Color shades range between 87%-92% naturally-derived, depending on the shade. We use the Global ISO Standard 16128 which defines naturally-derived as a plant or mineral derived material and water which is found in nature and has undergone limited processing. • Color: 4vv medium intense violet • Size: 2