To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (CRF950Z) every 2 months or after 40 gallons of use.With a fresh, new look, the PUR PLUS Water Pitcher & Dispenser Replacement Filter still reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances that can cause bad taste and odor in your drinking water.Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS pitcher or dispenser system.At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years. Disclaimers:*Versus best-selling Brita pitcher filter OB03. Brita is a trademark of Brita LP.**Like other leading brands, PUR does not filter microbes. As of 3/1/23 Brita and ZeroWater were not certified to filter microbes. ZeroWater is a trademark of Zero Technologies, LLC.."

To continuously enjoy, cleaner, better tasting drinking water, remember to change your PUR PLUS Water Pitcher & Dispenser Replacement Filter (CRF950Z) every 2 months or after 40 gallons of use.With a fresh, new look, the PUR PLUS Water Pitcher & Dispenser Replacement Filter still reduces 3x more chemical & physical substances compared to Brita's leading pitcher filter* through its powerful 3-in-1 genuine PUR filtration technology. It has also been rigorously tested and certified by NSF to reduce microplastics, chlorine, mercury, copper, zinc and other chemical & physical substances that can cause bad taste and odor in your drinking water.Be cautious of 'off-brand' water filters. They are not tested nor certified to filter the same as Genuine PUR PLUS Water Pitcher & Dispenser Replacement Filters in PUR systems. Genuine PUR PLUS water filters are the only water filters certified to reduce chemical & physical substances when used with your PUR PLUS pitcher or dispenser system.At PUR, we believe that everyone deserves cleaner, better-tasting drinking water. That's why we've been developing innovative, superior water filtration technologies for over 35 years. Disclaimers:*Versus best-selling Brita pitcher filter OB03. Brita is a trademark of Brita LP.**Like other leading brands, PUR does not filter microbes. As of 3/1/23 Brita and ZeroWater were not certified to filter microbes. ZeroWater is a trademark of Zero Technologies, LLC.."